Bebe Goodrich hails from the Big Easy but knows there is nothing easy about starts-up. Founder of the smoothest iced brew in the south, Bebe gave us some strong words of encouragement of having a work-life balance and how she’s turned a hankering for the taste of home into a growing business that is in specialty stores and Whole Foods Markets throughout the south.
If I ever thought I was too busy to fulfill my dreams, one conversation—or a few lines of questioning—later, had me knowing that it may take just one idea to launch a start-up but it takes a village led by a strong belle to make it soar.
The Gridiron Belles order of decaf and regular is being placed for our upcoming morning tailgates. ( You should follow our lead by ordering here.) After all, what tastes better with grill-fried bacon and eggs than a true Southern brew to wash it down and cool you off?
SEC Team: We have Alabama tickets, but I like the underdog in any game.
Graduated From: Washington and Lee
Name of Your Biz: Icebox Coffee (website: www.iceboxcoffee.com)
Explanation of Your Biz: Icebox Coffee is a handcrafted, cold-brewed coffee concentrate that’s rich in flavor. Our brewing process leaves us with a low acid, flavorful concentrate that can be diluted to make any coffee drink you can imagine or it can be used as a baking ingredient to add a coffee flavor to any dish.
How did you get your start? In 2012 I went searching for the cold brew coffee I grew up with in New Orleans. When I couldn’t find something as smooth and flavorful as the coffee back home I decided to make it myself. Icebox Coffee was born.
What is one thing your biz would not survive without? A hardworking team; I wouldn’t be here without them.
Work-life balance, fact or fiction? Fact. Business will come and go but family is forever. Three generations deep, my family has had two working parents. Each generation has turned out better than the one before it because of a great balance and shared responsibility.
In our house, my husband Thomas shares the load. Sometimes, our boys are at work (they’re under two, so consider how smoothly that goes!) and sometimes it’s coming in on the weekends. At the end of the day, building a family and building a business are the same, it takes time, attention, and an understanding that failing on some tasks is going to happen. Just stay focused on what’s important.
Career advice to other Belles? Never stop learning. Go to seminars and find mentors. Listen to everyone who’s willing to talk, whether they’re the bag boy at the grocery, a college intern, or a Harvard professor. Everyone has something you can apply to enhance your business and life.
What’s next? Icebox Coffee in every home, office, and restaurant throughout the southeast for starters; then we’ll keep moving until we’re in everyone home, office, and restaurant in the country. We’ve got work to do!
Favorite part about being an Alabama fan? Winning.
Favorite tailgate dish? Buffalo chicken dip, but Icebox Coffee popsicles are a close second.
Game day drink of choice? Icebox cocktails are perfect for an early game-day drink.
Take 8ounces of coconut milk or half&half
Add: Two shots of Icebox
One shot of Tito’s Handmade Vodka
It’s delicious and oh so easy to pack our concentrate bottle with the tailgate supplies. (For more delicious Icebox recipes, visit Icebox on Instagram)
What do you always have in your touch down purse? Having grown up in New Orleans I always have minis and snacks. My purse is a mobile pantry.
Coach Crush? Tommy Tubberville (does he still coach?)
Heads or Tails? Heads
Who wins it all this year? Ohio State has the best chance and easiest road… so my husband told me.