• Rival Week: The Belles in the Biz of ShopPop

    Nov 25, 2015 CATEGORIES: Alabama, Alabama SEC Football, Belles in Biz, Gridiron Belles: A Guide to Saturdays in Dixie, Outfits, SEC Football, Southern Women

    Rival Week usually results in fewer phone calls between divided familes; more taunting texts between otherwise amicable friends and certainly divides states right down the Navy and Crimson line. At least in Alabama.   Gridiron Belles loves a good rivalry as much as the next fan, but what Gridiron Belles loves even more is two women, graduates of rival universities, starting their own business, and finding a way to still be able to communicate during the Iron Bowl.

    Randall Copeland (University of Alabama graduate) and Anne Morgan Montgomery (Auburn University graduate) both grew up in the great state of Alabama and remained dear friends throughout college, despite their rival colors on game day.  Post graduation, both Randall and Anne Morgan started full-time careers but could not deny the entrepreneurial draw of creating a one-of-a-kind mobile fashion business.  Their story  (and their “style boxes”) are what Belles in Biz’ dreams are made of: A dream, the passion to make it succeed and a little rivalry on Saturdays!

    Below, they tell us the key to success, what to wear on game day and how they manage to speak to one another during the Iron Bowl (only during commercials of course.)

    Name of Biz:  ShopPop

    The Belles in the Biz:  Randall Copeland (Alabama) and Anne Morgan Montgomery (Auburn)

    Explanation of your Biz—tell us how it works!:

    ShopPop is a “mobile” boutique without a brick and mortar store. We sell our merchandise through a pop-up shop experience {trunk shows} and  create “style boxes” that we send to clients—locally and across the south. We launched our website {www.shoppopmobile.weebly.com} in April of this year, and now our merchandise is also available for purchase through our site.

    How did you get your start?

    Randall: Our love for shopping and fashion inspired us to start a business as a way to expand the scope of brands available to the women around us. We wanted to offer customers a unique shopping experience with high-quality, stylish, yet affordable clothing.

    AM: I have always loved fashion and styling. I graduated in Apparel Design and worked in NYC as a designer as well. This taught me a lot about business and retail. Randall and I started ShopPop in April 2013 after the idea came to us while standing in my kitchen. The next week we found ourselves applying for a business license.

    How do you all split up responsibilities?

    Anne Morgan lives in Birmingham and Randall is in Mobile so this has been a tricky part of our business. We are both responsible for selling and we both set up trunkshows in our corresponding cities. It has been nice being able to widen our customer base and touch more clients.

    How does a not so friendly gridiron rival work in a very friendly work environment?  Do you speak to each other on Iron Bowl Day?

    Randall: We keep it light. Of course I want Alabama to win, but at the end of the day, it’s a football game and life goes on. Our relationship is way more important.

    AM:We both love sports but neither one of us would let football get in between our work. I think we love clothes more. 

    Most challenging part of your job? Most rewarding?

    Randall: There are not enough hours in the day! Juggling a full time job, ShopPop and life in general – it can be hard to fit it all in sometimes.  But Nothing makes me happier than seeing a customer in a ShopPop outfit feeling confident and beautiful.

    AM: The most rewarding part of my job is the smile on a clients face when you make them see how pretty they are. I think everyone is beautiful but not everyone sees himself or herself that way. My life verse and motto has always been, “You are fearfully and wonderfully made declares the Lord” Psalm 139:14 and I truly believe that about everyone.

    What’s one thing your biz would not survive without?

    Randall: Social media. Instagram has been a godsend!  (follow them here!)

    AM: Our customers. We have the best customers and are blessed to call most of them friends. Our friends and family have continued to support us and we couldn’t ask for better loved ones.

    Work-life balance, fact or fiction?

    AM: Fact. I think it is very important to have boundaries with work. It can be so fun and challenging some days but to excel in business I believe you need to also live. I am inspired by so many people outside of work that make me better at what I do.

    Business/career advice to other Belles?

    Randall: Do what you love. If you are passionate about something, go for it, because people are great at what they love. Maximize opportunities and make your own momentum. Follow your instincts, stay positive and surround yourself with good people.

    AM: Never be afraid to fail. Having fear can only hold you back. Learn that failure can be a positive thing. It only makes you stronger and teaches you what not to do. Most successful people have failed at LEAST once.

    Favorite part about being an Alabama/Auburn fan? 

    Randall: Game Day in Tuscaloosa! Tailgating, meeting up with friends at Gallette’s, the energy of Bryant Denny Stadium… being in the middle of it all is so exciting. I enjoy watching football, and the years I was in school at UA were some of the very best, so it’s hard not to love it.

    AM: The community and family feel that the Auburn campus has. Everyone is so friendly and willing to help others.

    What do you wear on game day?

    Randall: Skinny jeans or leggings, boots and a silk top. If it’s cold, I’ll layer with a fitted jacket or fur vest.

    AM: Orange is honestly not my best color – I cant say that I even wear team colors…don’t judge me !

    What do most of your clients request to wear for game days? Is that a good choice?

    Randall: Slouchy sweaters, silk tops, and basic “throw on and go” dresses. I think any of these options are perfect for game day – you feel comfortable and still look cute. These styles are also easy to layer for games on colder days.

    AM: Most of our clients request something solid in their team color. For example, Crimson or Navy are probably the biggest sellers for us. And that works.

    What do you suggest/send to your clients to help them look their best that they may not know about?

    Randall: A pair of jeans or leggings that truly flatters your figure will always stay in style. I always advise them to actually try something on (even if it’s out of their comfort zone of usual style).  Some pieces look completely different on a hanger. 

    AM: I always think about their body type and what area they may or may not be self conscious about. Then I play that up. For example if someone is shorter I let them know that monochromatic schemes are best, color blocking is usually not your friend or if they are bigger in the bottom wearing a longer top is the best look verse something cropped.

    What fan base has the best dressed Gridiron Belles?

    Randall: To be honest, I have a bit of a houndstooth hangover, so I’m passing my style points to the UGA girls.

    AM: I have to say Ole Miss. The Mississippi girls really know how to dress for a game and they definitely have the best tailgating. Where else can you eat chicken fingers on china?

    Favorite tailgate dish? Recipe?

    Randall: I love making my way around a dip table, but if I had to choose one tailgate treat, it would be Stadium Dogs.

    AM: BLT Dip with Ritz Crackers. I could eat this all day. It is comprised of Sour Cream, Mayonnaise, Bacon, Tomato, and Green Onions. Sounds bad but it really is the best!

    Game day drink of choice?

    Randall: Yellowhammers! {Gallette’s signature cocktail}

    AM: Honestly, a stadium Coca-Cola is my favorite thing in the world.

     

    What do you always have in your touch down purse?

    Randall: Lipstick

    AM: Stilla lip colour. My mother always taught me you must have color on your lips.

     Heads or Tails?

    Randall: Heads

    AM: Tails, always

    Who wins it all this year?

    AM: Well, I’ve got to say Auburn J But seriously I think Florida might pull it out for the big win!

    Randall: ALA-BAMA!

     To see what all the belles of ShopPop are up to or what the latest styles are, visit, follow and post here!

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